Benetton Group is an Italian fashion brand with stores based all over the world. Benetton Group has different brands, two of them being United Colors of Benetton and Sisley.
These two brands are known for their controversial ads. United Colors of Benetton uses social subjects such as racism. Some people find it offensive and ‘not done’. But I don’t believe that United Colors of Benetton is using these kinds of ads just to create shock, they really want you to think about what you are seeing. The ads are telling a story.
See and judge for yourself:
This ad is showing people of all colour and both sexes. United Colors of Benetton is trying to send the message ‘United Colors’ and ‘United People.’
Benetton tried to bring people together. Also a nun and a priest, but I don’t think many people got the message behind this ad. The next ad is not understood by a lot of people as well.
This is supposed to look like an angel and devil. Benetton is trying to portray a moral conflict, good and bad. But I think that many people see nothing more than the black child being the devil. “Is it because he’s black!?”
No matter what colour you are, we all look the same on the inside.
If you look closely, you can see the word AIDS.
I think this picture is saying: “AIDS doesn’t discriminate.”
Just a beautiful picture.
This one speaks for itself.
The advertisements for Sisley are controversial, not because they attack social issues But because they use sex and drugs.
Later, Benetton group stated they had nothing to do with these ads.
But they did have something to do with these ads:
I think the Sisley ads use sex just to get you attention to sell their products. But United Colors of Benetton actually challenges you to think about what you are seeing. So I think that Benetton is doing it for a good cause where Sisley is just being uncreative in getting attention.
Geen opmerkingen:
Een reactie posten