SIRE II

The second SIRE campaign I would like to talk about is “Pleegouders zijn bijzonder nodig.” “Forster parents are really needed.”

In 2007 SIRE was celebrating their 40-year existence. For this special occasion SIRE called out to all the people of The Netherlands to send a social issue that needs attention to SIRE. The best one will be the next campaign. “Foster parent are really needed” won.

The commercials are showing children who are basically raising themselves. You see that they are in dialogue with themselves and saying what a parent normally would say. At the end of the commercials you see: “Je kan niet verwachten dat een kind zichzelf opvoedt.” “You can’t expect a child to raise itself.”

The third campaign I would like to talk about is the latest campaign of SIRE called “Ik ben er nog” “I’m still here.”

One out of four people steps out their dying friends life prematurely. That is a good reason for SIRE to make this subject discussable. The phrase “I’m still here” is saying even though I am dying, I am still living life.

SIRE made two commercials for this campaign. This one is showing a man (who is dying) making a video and sending it to a friend whom he had no contact with since he got sick. Then you see the message, ‘1 out of 4 people steps out their dying friends life prematurely. Not you, right?’

Next to the commercials SIRE has made a website www.ikbenernog.nl where people who are in this situation can share their experiences.

In the next article I would like to talk about another SIRE campaign called: “Je bent een rund als je met vuurwerk stunt.” “You are a moron if you play with fireworks.”