Centraal Beheer Achmea “Even Apeldoorn bellen.” The KING when it comes to making commercials. They have won multiple Gouden Loeki awards for their creative and surprising commercials.
The commercial below never got aired on the Dutch television. Centraal Beheer Achmea did not want the commercial to air, because the two subjects religion and homosexuality are too sensitive to make jokes about.
It is obvious that the commercial is showing Eve who is walking around in Eden. You see a snake in an apple tree and later on Eve meets Adam. Eve fancies Adam until he starts speaking. Clearly Adam is attracted to the other sex, well that could cause a lot of trouble…
The gay community finds it offensive because Adam is being portrayed as a stereotype gay. And the Christian community does not like the fact that Adam is getting portrayed as a gay in this ad. Even though this commercial did not get aired on TV, this commercial is very well known because it has gone viral on the Internet.
The last Dutch commercial that I remember that is using sex in their commercial is shopping centre Batavia Stad.
In this video you see naked women coming from out muddy places, they are marching trough grasslands. We see shots of legs, boobs and other naked stuff. Then you see a message saying: “volg je mode gevoel, dan kom je er vanzelf,” “Follow your fashion sense, you’ll get there eventually.” Bataviastad.
I don’t think the commercial has a lot to with Bataviastad and the products they are trying to sell. Again they are using nudity in a way to attract attention, an uncreative way of promoting if you ask me.
In the next few posts I will talk about the most shocking and controversial ads ever made. You will see that most of them have something to do with fashion or perfume.
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